Project Description

Swapstar is the new generation of Swap Cards, designed by a Melbourne mum of three, after reminiscing with friends over the gorgeous images she collected as a child. The cards, which are fun, bright and educational, were illustrated by Cat MacInnes. We were asked to create a logo and brand that reflects the fun nature of the business. A simple sans serif font was combined with handwriting and a “star” to form the “A”. Navy blue and red give a fresh, contemporary look that complements the various colourful illustrations. The collateral includes logo, cards, packaging and website.